What are the different types of SEO and how do they work?
There are three main types of SEO that are important for you to understand. First, Local SEO helps your business get found by people in your local area, making it easier for nearby customers to find you. Second, On-Page SEO focuses on making your website content relevant and useful, so visitors and search engines understand what your site is about. Lastly, Technical SEO ensures that your website is fast, secure, and easy for search engines to crawl and index, which helps improve your site's overall visibility. Together, these three types of SEO work to improve your website’s performance and attract more visitors.
3 Types of SEO Explained
Local SEO — For winning in your own backyard
Focuses on getting your business in front of nearby customers
Uses your Google Business Profile, local keywords, and reviews to climb the local search rankings
Example: “plumber in Charlotte NC” or “hair salon near me”
On-Page SEO — The words and content people actually see
Optimizing titles, headings, and page text with relevant keywords. How to find keywords for your site
Writing content that directly answers customer questions
Adding meta descriptions so search engines understand each page (How to write meta descriptions)
Technical SEO — Behind-the-scenes improvements
Making your website load quickly
Ensuring it works perfectly on mobile
Using proper site structure, links, and sitemaps so Google can crawl it without errors
Why you need all three
Think of SEO like a stool — take one leg away and it’s unstable.
A website can look beautiful but still fail if it’s missing local signals, on-page optimization, or technical foundations.
Extra: Other SEO types worth knowing
Off-Page SEO — Building authority with backlinks and mentions
AEO (Answer Engine Optimization) — Structuring content for AI assistants like ChatGPT and Google Gemini
FREE Website + SEO Audit
Worried about your business's online performance? Get a FREE audit of your website today. Click the link below to discover how you can improve!
How NODA Can Help
At NODA, we handle all three SEO types from the ground up. We make sure your site is lightning fast, fully optimized with clear, relevant content, and positioned to dominate your local search results. You don’t have to worry about the tech side, we’ve got that covered.
