How can I find the best keywords for my business?

Finding the best keywords in 2025 isn’t guesswork, it’s SEO strategy plus AI. The right keywords are the exact phrases your customers type into Google when they’re ready to buy. To uncover them, you need to match search intent, balance search volume with competition, and focus on long-tail terms that convert.

AI tools speed this up by clustering keywords, analyzing intent, and flagging opportunities in minutes, not hours. With over 5 trillion Google searches a year (Search Engine Land), the businesses that let AI and Google guide keyword strategy will capture more qualified traffic and turn it into real sales.

5 Tips to Help Your Keyword Strategy

• Start with your customers’ language

  • Think about what a customer might search if they didn’t know your business name

  • Example: Instead of “Elite Home Solutions,” they might search “roof repair in Charlotte NC”

• Use free keyword tools

  • Google Keyword Planner – See search volumes and ideas directly from Google

  • Google Search Console: Use their FREE keyword search

  • Ubersuggest – Great for finding related keyword suggestions

  • AnswerThePublic – Shows real questions people ask online

  • Keyword Surfer – Chrome extension showing keyword volume in Google searches

• Balance volume and competition

  • High-volume keywords often have more competition

  • Long-tail keywords (3+ words) may get fewer searches but attract more qualified leads

  • Example: “emergency plumbing Charlotte NC” vs just “plumber”

• Check intent before you commit

  • Informational: Someone is learning (blog topics)

  • Transactional: Someone is ready to buy or book (service pages)

  • Target transactional keywords for lead generation especially on CTAs (Call to Action)

• Spy on your competition

  • Don’t be shy!! See what keywords competitors rank for using free versions of SEMrush, Ahrefs, or Moz

  • Look for gaps they’ve missed and target those

• Keep refining

  • Search trends change, so review your keywords every few months

  • Drop the ones that don’t perform and double down on the winners

FREE Website + SEO Audit

Worried about your business's online performance? Get a FREE audit of your website today. Click the link below to discover how you can improve!

How NODA Can Help You

Overwhelmed with the thought of developing your keyword strategy and staying consistent while managing your business? We’re here to help.