Sky Valley Foods
Sky Valley was established in 2010 and named after founder Rachel Kruse’s daughter, Sky. Rachel envisioned creating unique and delicious foods for everyone to enjoy, with a mission to deliver products featuring authentic and flavorful tastes from around the world. Under then-CEO Rod Troni, the company sought to evolve from a static website to a full e-commerce platform. The shop operated successfully for three years before the company was acquired by its employees, who subsequently managed their digital marketing efforts in-house.
Results
Took it from zero online to consistent monthly sales over 3 years— simple, solid growth.
-
-
The business aimed to expand and recognized that their existing static website limited their growth potential. They wanted to create a more dynamic and user-friendly online platform to simplify the process of sourcing their products. This upgrade would support their plans to grow their retail footprint by improving product accessibility and streamlining customer interactions.
-
Optimized site structure so Google could clearly understand what was offered and where.
Built out high-converting product pages.
Refreshed site design to reflect brand values: Clean food, organic etc.
Advised on best order process for a smooth back-office flow — from online order to out the door.
-
Web Design, SEO Strategy, e-Commerce, Photography, Custom Graphics, Recipe Cards, Social Media Templates
-
NODA delivered a fresh, bright e-commerce site that really captured who we are as a brand. The whole process was smooth, professional, and on time — they went above and beyond our expectations. We couldn’t be happier with the final result.
- R Troni (Former CEO)
