Which CTAs should I avoid using on my website?
A call-to-action (CTA) is a crucial element on your website, serving as a direct invitation for visitors to engage further. An effective CTA can significantly increase your conversion rates often doubling or tripling them without any additional changes to your site. A poorly designed or unclear CTA can discourage potential leads reducing overall engagement.
Top 10 CTAs to avoid
Here’s a list of some of the worst, most overused, or vague CTAs that pop up on websites all the time and why they fail:
“Click Here” – Generic, gives no clue what happens next.
“Submit” – Cold, uninviting, and sounds like paperwork.
“Learn More” – Too vague; doesn’t tell the user what they’ll learn.
“Contact Us” – Bland and overused; no urgency or benefit.
“Sign Up” – Doesn’t say what you’re signing up for or why it’s worth it.
“Buy Now” (without context) – Pushy if the visitor isn’t ready to purchase.
“Read More” – Weak and passive; no incentive to click.
“Join Us” – Ambiguous; could mean anything from a newsletter to a membership.
“Download” – Without context, users won’t know what they’re getting or why it’s valuable.
“Get Started” (when buried at the bottom of the page) – Too generic and often missed.
Want to know how to write good CTA’s? We give you the tips you need here.
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FAQs About Noda
At Noda, we craft CTAs that motivate action and help you get more leads from the same traffic. If you want more clicks and enquiries, we can help.
