How can I research keywords that convert into sales for my business?
To find sales-driving keywords, focus on your ideal customer's mindset. Prioritize specific phrases they use when ready to buy, including location and problem details. Use tools like Google Keyword Planner to identify long-tail keywords with high purchase intent. Also, analyze competitors and customer reviews to uncover real client language. This approach targets visitors more likely to convert.
Ways to find high-value keywords:
Use Google’s “People Also Ask” feature
Type in a service you offer and check the “People Also Ask” questions. These reveal exactly what your potential customers are searching for and they make great blog or service page topics.Research competitors
Use free tools like Ubersuggest or paid options like Semrush to see what keywords competitors rank for. If they’re getting leads from certain terms, you can target similar ones.Focus on long-tail keywords
Instead of “plumber”, try “emergency plumber in [your city]”. Long-tail keywords are less competitive and often signal a ready-to-buy customer.Add location modifiers
If you’re local, add the city, suburb, or region to your keywords. “House cleaning” becomes “house cleaning in Brighton”, far more targeted.Review and refine
Check Google Search Console to see what terms are already bringing traffic. Double down on the ones converting.
FAQs About Noda
At Noda, we help busy service pros grow their business without having to figure out digital marketing on their own. Keyword research is one of the core ways we help you get found by the right people online.
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Can you help me identify keywords for my service offering?
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